This morning I did a Neuro-Linguistic Programming call with my friend & co-coach Tanya. We’ve been working on helping me break out of my own upper-limit particularly around worthiness & making more money. In today’s session, I made reference to the phrase, “you cannot be enlightened and be a business owner.”
Upon hearing this phrase at first, I had so much resistance to it but the more I embraced it, the more it started to make more sense.
Ego-centric way of living is to identify with labels, self-enhance through ownership of material things and to measure progress only with the metric of ‘more.’
As a business owner, our pursuit is always going to be focused on ‘more,’ whether we like it or not. The function of a business is to provide goods and services in exchange for cash.
It’s not unless we become conscious about our business and operate it from a place of unconditional service, purpose and oneness with the whole that maybe we’ll experience a form of ego-less entrepreneurship.
But even then… because in our material world, we use the metric of ‘money’ - we of course cannot escape the physical need for ‘stuff.’
According to Eckhart Tolle, the goal is not to be ego-less (because the ego is part of our human experience). It’s neither to make the ego right or wrong, or judge it for being good or bad. The point is to recognise it. Become aware of when you are operating from ego (or the unconscious). And just like any illusion- becoming aware of the illusion instantly causes it to cease existing.
I realised this after this morning’s call and after reading those lines that what I ultimately believe about life is that it is here for us to live. We aren’t here to spend it chasing some arbitrary goal or to climb an endless upward ladder- we can try but we will only find more dissatisfaction on the other side of it… the point is to experience it in it’s fullest and to live it as consciously, or as ‘awake’ as possible.
Reflecting on this, I thought about who I want to be in this life and what I want to contribute. I think although one part of me wants to be wealthy, live a luxurious lifestyle and have access to resources that ultimately give me more access and freedom in life. Another part of me deeply wants nothingness. It craves nothing, seeks to be nobody, doesn’t want any more than she already has and is deeply content with whatever is in front of her. It’s no wonder that when I think about tapping into “the wealthiest version of me” and channelling her energy into my business building efforts, I’m met with resistance.
It’s like my soul knows that’s ultimately not what I’m here to pursue.
So then… it begs the question, “so what’s the point of pursuing the business then?” “Do you still want more money?”
As I pondered on that, it became clear to me. The point of ‘conscious living’ or ‘enlightenment’ is so we can see that we belong to the whole. When we are living from soul not ego, we don’t seek to take more than what we need, identify with what we own or claim significance through ownership. We recognise that we are inherently worthy as we are and there is no amount of “earning” “attaining” or “owning” that can take away our ‘aliveness.’ We don’t identify with what we do, rather we feel and experience the bliss of simply being.
The greatest success is the allowing ourselves the opportunity to really experience life itself, in its fullness.
So I found an answer to that question- and it allowed me to reframe the pursuit of “making money” and “building a significance” in such a different lens. It sparked a fire in the bottom of my heart. I build my business because the gifts and skills I have to offer the world are through this vehicle. And it is through this vehicle that I get to help people awaken to their inherent worth and to be transformed, like I was, from being someone who became an entrepreneur unknowingly seeking to feed my ego, to someone who has healed, awakened & experienced the true freedom so many seek for their whole lives.
And what about the money? My answer? Yes, I want to create more money. Why? Because I know I will be a good steward of it. 1 year ago, a different version of me would have used the money as a form of self validation and as a way to feed my own insecurities- but after all the money liberation work I’ve been doing, I’m at a place now where money really is just a resource to me. Whether I have lots or little, I feel sufficient.
And what that means is, when the money comes flooding in- I’ll be able to let go of it. I’ll be a channel for generosity and blessing others. And that’s also the function my business will serve- it will be a beacon for the good of all.
Like a river of flowing water, the resources flowing in through it and out of it will help many because I will not be scarcely trying to hold onto it or preserve it for myself.
I have no use for it anyway. I know what ‘enough’ is for me. The rest is here to be used for the greater good.
As I write this, I feel emotional. A huge part of me feels a sense of relief from this perspective. My motivation in business all of a sudden makes sense to me again. I feel aligned, connected & excited to the work I’m doing in the world. I wonder what will come from this next.
Anyway, from me to you

Fresh out of an open-air massage with this stunning view.
xoxo
Chat again soon
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