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Coach by day, blogger by night.

I genuinely enjoy writing.

Before I was a coach, I was a blogger.


I wasn’t a popular or well-known one but this is truly what I loved to do.

If you don’t know much about me before circa entrepreneurship, I was a “sharer” at heart.

My Instagram was my space to share my favourite food, products, hikes- you name it.

In early 2019, I launched a blog called Unravelblog (@unravelblog on IG if you want to check it out.. it’s currently collecting cobwebs waiting for me to pick it back up).


As I began my entrepreneurial journey, this passion project was put on the shelf until only recently, as I’ve been writing to you all have I wandered back into it all. As I scrolled through the Instagram posts and played back some of the videos I recorded, waves of innocence flooded back.


I felt love, peace, joy and excitement.

I remember starting this because I wanted to.


No other goal other than to help people. To reach people. To connect with them.


And the response was overwhelming (funny how when we don't have an agenda other than serve, the universe gives us the opportunity to influence).


People all over the world found respite in the words I wrote… and it was truly magical.


Sitting with it all now, I realise that my heart for Unravel never really died.

Its mission holds fast and true in everything I do… because really, it’s who I am.


As I felt my excitement levels rise thinking about the possibility of resurrecting this blog, my fears about “being able to maintain momentum” and “keep it going without abandoning it once more” also present themselves.

As they do.

It’s like impostor syndrome 2.0… only this is version 398492375927942.


But I’m giving myself grace.

We all start things we don’t finish. But this one- I want to.

And I’m curious about why… why do I feel so compelled to continue the mission of Unravel through a lifestyle-type blog or concept? What is that?


I’m still finding out myself.

I’m leaning into it. Allowing my soul to guide me.

Whether it’s reviving a blog that’s been sitting dormant for the past 2 years or it’s rekindling a passion to serve the every day person, let along the entrepreneur- I’m trusting that THIS right here is the process I’ve been cultivating.


For me the journey of entrepreneurship lately has looked a lot like me finding who I am OUTSIDE of my business. And rediscovering this feels like a huge milestone.

Once again, it’s not about the blog.


I realise it’s about who I am as a person. The makings of Nicole, the human - not the business owner, coach or entrepreneur. And in a beautiful way, that compels me to keep digging. There are layers of self-discovery here… and I believe I’m just scratching the surface.

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